Global Programmatic Advertising Platform Market 2022 by Company, Regions, Type and Application, Forecast to 2028

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  • calendar_today Published On: Jul, 2022
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The Programmatic Advertising Platform market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.

According to our latest study, due to COVID-19 pandemic, the global Programmatic Advertising Platform market size is estimated to be worth US$ 5998 million in 2021 and is forecast to a readjusted size of USD 13820 million by 2028 with a CAGR of 12.7% during review period. Governance accounting for % of the Programmatic Advertising Platform global market in 2021, is projected to value USD million by 2028, growing at a % CAGR in next six years. While Desktop Display segment is altered to a % CAGR between 2022 and 2028.

Global key companies of Programmatic Advertising Platform include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., and Adroll.com, etc. In terms of revenue, the global top four players hold a share over % in 2021.

Market segmentation

Programmatic Advertising Platform market is split by Type and by Application. For the period 2017-2028, the growth among segments provide accurate calculations and forecasts for revenue by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type, covers

Desktop Display

Desktop Video

Mobile Display

Mobile Video

Market segment by Application, can be divided into

Governance

Commerical

Others

Market segment by players, this report covers

AppNexus Inc.

AOL Inc. (Verizon Communications Inc.)

Yahoo! Inc.

DataXu Inc.

Adroll.com

Google Inc. (Doubleclick)

Adobe Systems Incorporated

Rubicon Project Inc.

Rocket Fuel Inc.

MediaMath Inc.

IPONWEB Holding Limited (BidSwitch)

Between Digital

Fluct

Adform

The Trade Desk

Turn Inc.

Beeswax

Connexity, Inc.

Centro, Inc.

RadiumOne, Inc.

Market segment by regions, regional analysis covers

North America (United States, Canada, and Mexico)

Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)

South America (Brazil, Argentina, Rest of South America)

Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 12 chapters:

Chapter 1, to describe Programmatic Advertising Platform product scope, market overview, market opportunities, market driving force and market risks.

Chapter 2, to profile the top players of Programmatic Advertising Platform, with revenue, gross margin and global market share of Programmatic Advertising Platform from 2019 to 2022.

Chapter 3, the Programmatic Advertising Platform competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.

Chapter 4 and 5, to segment the market size by Type and application, with revenue and growth rate by Type, application, from 2017 to 2028.

Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2017 to 2022.and Programmatic Advertising Platform market forecast, by regions, type and application, with revenue, from 2023 to 2028.

Chapter 11 and 12, to describe Programmatic Advertising Platform research findings and conclusion, appendix and data source.

Frequently Asked Questions

The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.

Market is segmented on the basis:

  • By Type
  • By Application
  • By Region
  • By Country
  • By Manufacturer

The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.

The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.

1 Market Overview

1.1 Product Overview and Scope of Programmatic Advertising Platform

1.2 Classification of Programmatic Advertising Platform by Type

1.2.1 Overview: Global Programmatic Advertising Platform Market Size by Type: 2017 Versus 2021 Versus 2028

1.2.2 Global Programmatic Advertising Platform Revenue Market Share by Type in 2021

1.2.3 Desktop Display

1.2.4 Desktop Video

1.2.5 Mobile Display

1.2.6 Mobile Video

1.3 Global Programmatic Advertising Platform Market by Application

1.3.1 Overview: Global Programmatic Advertising Platform Market Size by Application: 2017 Versus 2021 Versus 2028

1.3.2 Governance

1.3.3 Commerical

1.3.4 Others

1.4 Global Programmatic Advertising Platform Market Size & Forecast

1.5 Global Programmatic Advertising Platform Market Size and Forecast by Region

1.5.1 Global Programmatic Advertising Platform Market Size by Region: 2017 VS 2021 VS 2028

1.5.2 Global Programmatic Advertising Platform Market Size by Region, (2017-2022)

1.5.3 North America Programmatic Advertising Platform Market Size and Prospect (2017-2028)

1.5.4 Europe Programmatic Advertising Platform Market Size and Prospect (2017-2028)

1.5.5 Asia-Pacific Programmatic Advertising Platform Market Size and Prospect (2017-2028)

1.5.6 South America Programmatic Advertising Platform Market Size and Prospect (2017-2028)

1.5.7 Middle East and Africa Programmatic Advertising Platform Market Size and Prospect (2017-2028)

1.6 Market Drivers, Restraints and Trends

1.6.1 Programmatic Advertising Platform Market Drivers

1.6.2 Programmatic Advertising Platform Market Restraints

1.6.3 Programmatic Advertising Platform Trends Analysis

2 Company Profiles

2.1 AppNexus Inc.

2.1.1 AppNexus Inc. Details

2.1.2 AppNexus Inc. Major Business

2.1.3 AppNexus Inc. Programmatic Advertising Platform Product and Solutions

2.1.4 AppNexus Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.1.5 AppNexus Inc. Recent Developments and Future Plans

2.2 AOL Inc. (Verizon Communications Inc.)

2.2.1 AOL Inc. (Verizon Communications Inc.) Details

2.2.2 AOL Inc. (Verizon Communications Inc.) Major Business

2.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product and Solutions

2.2.4 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.2.5 AOL Inc. (Verizon Communications Inc.) Recent Developments and Future Plans

2.3 Yahoo! Inc.

2.3.1 Yahoo! Inc. Details

2.3.2 Yahoo! Inc. Major Business

2.3.3 Yahoo! Inc. Programmatic Advertising Platform Product and Solutions

2.3.4 Yahoo! Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.3.5 Yahoo! Inc. Recent Developments and Future Plans

2.4 DataXu Inc.

2.4.1 DataXu Inc. Details

2.4.2 DataXu Inc. Major Business

2.4.3 DataXu Inc. Programmatic Advertising Platform Product and Solutions

2.4.4 DataXu Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.4.5 DataXu Inc. Recent Developments and Future Plans

2.5 Adroll.com

2.5.1 Adroll.com Details

2.5.2 Adroll.com Major Business

2.5.3 Adroll.com Programmatic Advertising Platform Product and Solutions

2.5.4 Adroll.com Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.5.5 Adroll.com Recent Developments and Future Plans

2.6 Google Inc. (Doubleclick)

2.6.1 Google Inc. (Doubleclick) Details

2.6.2 Google Inc. (Doubleclick) Major Business

2.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Product and Solutions

2.6.4 Google Inc. (Doubleclick) Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.6.5 Google Inc. (Doubleclick) Recent Developments and Future Plans

2.7 Adobe Systems Incorporated

2.7.1 Adobe Systems Incorporated Details

2.7.2 Adobe Systems Incorporated Major Business

2.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Product and Solutions

2.7.4 Adobe Systems Incorporated Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.7.5 Adobe Systems Incorporated Recent Developments and Future Plans

2.8 Rubicon Project Inc.

2.8.1 Rubicon Project Inc. Details

2.8.2 Rubicon Project Inc. Major Business

2.8.3 Rubicon Project Inc. Programmatic Advertising Platform Product and Solutions

2.8.4 Rubicon Project Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.8.5 Rubicon Project Inc. Recent Developments and Future Plans

2.9 Rocket Fuel Inc.

2.9.1 Rocket Fuel Inc. Details

2.9.2 Rocket Fuel Inc. Major Business

2.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Product and Solutions

2.9.4 Rocket Fuel Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.9.5 Rocket Fuel Inc. Recent Developments and Future Plans

2.10 MediaMath Inc.

2.10.1 MediaMath Inc. Details

2.10.2 MediaMath Inc. Major Business

2.10.3 MediaMath Inc. Programmatic Advertising Platform Product and Solutions

2.10.4 MediaMath Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.10.5 MediaMath Inc. Recent Developments and Future Plans

2.11 IPONWEB Holding Limited (BidSwitch)

2.11.1 IPONWEB Holding Limited (BidSwitch) Details

2.11.2 IPONWEB Holding Limited (BidSwitch) Major Business

2.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product and Solutions

2.11.4 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.11.5 IPONWEB Holding Limited (BidSwitch) Recent Developments and Future Plans

2.12 Between Digital

2.12.1 Between Digital Details

2.12.2 Between Digital Major Business

2.12.3 Between Digital Programmatic Advertising Platform Product and Solutions

2.12.4 Between Digital Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.12.5 Between Digital Recent Developments and Future Plans

2.13 Fluct

2.13.1 Fluct Details

2.13.2 Fluct Major Business

2.13.3 Fluct Programmatic Advertising Platform Product and Solutions

2.13.4 Fluct Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.13.5 Fluct Recent Developments and Future Plans

2.14 Adform

2.14.1 Adform Details

2.14.2 Adform Major Business

2.14.3 Adform Programmatic Advertising Platform Product and Solutions

2.14.4 Adform Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.14.5 Adform Recent Developments and Future Plans

2.15 The Trade Desk

2.15.1 The Trade Desk Details

2.15.2 The Trade Desk Major Business

2.15.3 The Trade Desk Programmatic Advertising Platform Product and Solutions

2.15.4 The Trade Desk Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.15.5 The Trade Desk Recent Developments and Future Plans

2.16 Turn Inc.

2.16.1 Turn Inc. Details

2.16.2 Turn Inc. Major Business

2.16.3 Turn Inc. Programmatic Advertising Platform Product and Solutions

2.16.4 Turn Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.16.5 Turn Inc. Recent Developments and Future Plans

2.17 Beeswax

2.17.1 Beeswax Details

2.17.2 Beeswax Major Business

2.17.3 Beeswax Programmatic Advertising Platform Product and Solutions

2.17.4 Beeswax Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.17.5 Beeswax Recent Developments and Future Plans

2.18 Connexity, Inc.

2.18.1 Connexity, Inc. Details

2.18.2 Connexity, Inc. Major Business

2.18.3 Connexity, Inc. Programmatic Advertising Platform Product and Solutions

2.18.4 Connexity, Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.18.5 Connexity, Inc. Recent Developments and Future Plans

2.19 Centro, Inc.

2.19.1 Centro, Inc. Details

2.19.2 Centro, Inc. Major Business

2.19.3 Centro, Inc. Programmatic Advertising Platform Product and Solutions

2.19.4 Centro, Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.19.5 Centro, Inc. Recent Developments and Future Plans

2.20 RadiumOne, Inc.

2.20.1 RadiumOne, Inc. Details

2.20.2 RadiumOne, Inc. Major Business

2.20.3 RadiumOne, Inc. Programmatic Advertising Platform Product and Solutions

2.20.4 RadiumOne, Inc. Programmatic Advertising Platform Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2022)

2.20.5 RadiumOne, Inc. Recent Developments and Future Plans

3 Market Competition, by Players

3.1 Global Programmatic Advertising Platform Revenue and Share by Players (2019, 2020, 2021, and 2022)

3.2 Market Concentration Rate

3.2.1 Top 3 Programmatic Advertising Platform Players Market Share in 2021

3.2.2 Top 10 Programmatic Advertising Platform Players Market Share in 2021

3.2.3 Market Competition Trend

3.3 Programmatic Advertising Platform Players Head Office, Products and Services Provided

3.4 Programmatic Advertising Platform Mergers & Acquisitions

3.5 Programmatic Advertising Platform New Entrants and Expansion Plans

4 Market Size Segment by Type

4.1 Global Programmatic Advertising Platform Revenue and Market Share by Type (2017-2022)

4.2 Global Programmatic Advertising Platform Market Forecast by Type (2023-2028)

5 Market Size Segment by Application

5.1 Global Programmatic Advertising Platform Revenue Market Share by Application (2017-2022)

5.2 Global Programmatic Advertising Platform Market Forecast by Application (2023-2028)

6 North America by Country, by Type, and by Application

6.1 North America Programmatic Advertising Platform Revenue by Type (2017-2028)

6.2 North America Programmatic Advertising Platform Revenue by Application (2017-2028)

6.3 North America Programmatic Advertising Platform Market Size by Country

6.3.1 North America Programmatic Advertising Platform Revenue by Country (2017-2028)

6.3.2 United States Programmatic Advertising Platform Market Size and Forecast (2017-2028)

6.3.3 Canada Programmatic Advertising Platform Market Size and Forecast (2017-2028)

6.3.4 Mexico Programmatic Advertising Platform Market Size and Forecast (2017-2028)

7 Europe by Country, by Type, and by Application

7.1 Europe Programmatic Advertising Platform Revenue by Type (2017-2028)

7.2 Europe Programmatic Advertising Platform Revenue by Application (2017-2028)

7.3 Europe Programmatic Advertising Platform Market Size by Country

7.3.1 Europe Programmatic Advertising Platform Revenue by Country (2017-2028)

7.3.2 Germany Programmatic Advertising Platform Market Size and Forecast (2017-2028)

7.3.3 France Programmatic Advertising Platform Market Size and Forecast (2017-2028)

7.3.4 United Kingdom Programmatic Advertising Platform Market Size and Forecast (2017-2028)

7.3.5 Russia Programmatic Advertising Platform Market Size and Forecast (2017-2028)

7.3.6 Italy Programmatic Advertising Platform Market Size and Forecast (2017-2028)

8 Asia-Pacific by Region, by Type, and by Application

8.1 Asia-Pacific Programmatic Advertising Platform Revenue by Type (2017-2028)

8.2 Asia-Pacific Programmatic Advertising Platform Revenue by Application (2017-2028)

8.3 Asia-Pacific Programmatic Advertising Platform Market Size by Region

8.3.1 Asia-Pacific Programmatic Advertising Platform Revenue by Region (2017-2028)

8.3.2 China Programmatic Advertising Platform Market Size and Forecast (2017-2028)

8.3.3 Japan Programmatic Advertising Platform Market Size and Forecast (2017-2028)

8.3.4 South Korea Programmatic Advertising Platform Market Size and Forecast (2017-2028)

8.3.5 India Programmatic Advertising Platform Market Size and Forecast (2017-2028)

8.3.6 Southeast Asia Programmatic Advertising Platform Market Size and Forecast (2017-2028)

8.3.7 Australia Programmatic Advertising Platform Market Size and Forecast (2017-2028)

9 South America by Country, by Type, and by Application

9.1 South America Programmatic Advertising Platform Revenue by Type (2017-2028)

9.2 South America Programmatic Advertising Platform Revenue by Application (2017-2028)

9.3 South America Programmatic Advertising Platform Market Size by Country

9.3.1 South America Programmatic Advertising Platform Revenue by Country (2017-2028)

9.3.2 Brazil Programmatic Advertising Platform Market Size and Forecast (2017-2028)

9.3.3 Argentina Programmatic Advertising Platform Market Size and Forecast (2017-2028)

10 Middle East & Africa by Country, by Type, and by Application

10.1 Middle East & Africa Programmatic Advertising Platform Revenue by Type (2017-2028)

10.2 Middle East & Africa Programmatic Advertising Platform Revenue by Application (2017-2028)

10.3 Middle East & Africa Programmatic Advertising Platform Market Size by Country

10.3.1 Middle East & Africa Programmatic Advertising Platform Revenue by Country (2017-2028)

10.3.2 Turkey Programmatic Advertising Platform Market Size and Forecast (2017-2028)

10.3.3 Saudi Arabia Programmatic Advertising Platform Market Size and Forecast (2017-2028)

10.3.4 UAE Programmatic Advertising Platform Market Size and Forecast (2017-2028)

11 Research Findings and Conclusion

12 Appendix

12.1 Methodology

12.2 Research Process and Data Source

12.3 Disclaimer

List of Tables

Table 1. Global Programmatic Advertising Platform Revenue by Type, (USD Million), 2017 VS 2021 VS 2028

Table 2. Global Programmatic Advertising Platform Revenue by Application, (USD Million), 2017 VS 2021 VS 2028

Table 3. Global Market Programmatic Advertising Platform Revenue (Million USD) Comparison by Region (2017 VS 2021 VS 2028)

Table 4. Global Programmatic Advertising Platform Revenue (USD Million) by Region (2017-2022)

Table 5. Global Programmatic Advertising Platform Revenue Market Share by Region (2023-2028)

Table 6. AppNexus Inc. Corporate Information, Head Office, and Major Competitors

Table 7. AppNexus Inc. Major Business

Table 8. AppNexus Inc. Programmatic Advertising Platform Product and Solutions

Table 9. AppNexus Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 10. AOL Inc. (Verizon Communications Inc.) Corporate Information, Head Office, and Major Competitors

Table 11. AOL Inc. (Verizon Communications Inc.) Major Business

Table 12. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product and Solutions

Table 13. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 14. Yahoo! Inc. Corporate Information, Head Office, and Major Competitors

Table 15. Yahoo! Inc. Major Business

Table 16. Yahoo! Inc. Programmatic Advertising Platform Product and Solutions

Table 17. Yahoo! Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 18. DataXu Inc. Corporate Information, Head Office, and Major Competitors

Table 19. DataXu Inc. Major Business

Table 20. DataXu Inc. Programmatic Advertising Platform Product and Solutions

Table 21. DataXu Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 22. Adroll.com Corporate Information, Head Office, and Major Competitors

Table 23. Adroll.com Major Business

Table 24. Adroll.com Programmatic Advertising Platform Product and Solutions

Table 25. Adroll.com Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 26. Google Inc. (Doubleclick) Corporate Information, Head Office, and Major Competitors

Table 27. Google Inc. (Doubleclick) Major Business

Table 28. Google Inc. (Doubleclick) Programmatic Advertising Platform Product and Solutions

Table 29. Google Inc. (Doubleclick) Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 30. Adobe Systems Incorporated Corporate Information, Head Office, and Major Competitors

Table 31. Adobe Systems Incorporated Major Business

Table 32. Adobe Systems Incorporated Programmatic Advertising Platform Product and Solutions

Table 33. Adobe Systems Incorporated Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 34. Rubicon Project Inc. Corporate Information, Head Office, and Major Competitors

Table 35. Rubicon Project Inc. Major Business

Table 36. Rubicon Project Inc. Programmatic Advertising Platform Product and Solutions

Table 37. Rubicon Project Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 38. Rocket Fuel Inc. Corporate Information, Head Office, and Major Competitors

Table 39. Rocket Fuel Inc. Major Business

Table 40. Rocket Fuel Inc. Programmatic Advertising Platform Product and Solutions

Table 41. Rocket Fuel Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 42. MediaMath Inc. Corporate Information, Head Office, and Major Competitors

Table 43. MediaMath Inc. Major Business

Table 44. MediaMath Inc. Programmatic Advertising Platform Product and Solutions

Table 45. MediaMath Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 46. IPONWEB Holding Limited (BidSwitch) Corporate Information, Head Office, and Major Competitors

Table 47. IPONWEB Holding Limited (BidSwitch) Major Business

Table 48. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product and Solutions

Table 49. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 50. Between Digital Corporate Information, Head Office, and Major Competitors

Table 51. Between Digital Major Business

Table 52. Between Digital Programmatic Advertising Platform Product and Solutions

Table 53. Between Digital Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 54. Fluct Corporate Information, Head Office, and Major Competitors

Table 55. Fluct Major Business

Table 56. Fluct Programmatic Advertising Platform Product and Solutions

Table 57. Fluct Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 58. Adform Corporate Information, Head Office, and Major Competitors

Table 59. Adform Major Business

Table 60. Adform Programmatic Advertising Platform Product and Solutions

Table 61. Adform Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 62. The Trade Desk Corporate Information, Head Office, and Major Competitors

Table 63. The Trade Desk Major Business

Table 64. The Trade Desk Programmatic Advertising Platform Product and Solutions

Table 65. The Trade Desk Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 66. Turn Inc. Corporate Information, Head Office, and Major Competitors

Table 67. Turn Inc. Major Business

Table 68. Turn Inc. Programmatic Advertising Platform Product and Solutions

Table 69. Turn Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 70. Beeswax Corporate Information, Head Office, and Major Competitors

Table 71. Beeswax Major Business

Table 72. Beeswax Programmatic Advertising Platform Product and Solutions

Table 73. Beeswax Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 74. Connexity, Inc. Corporate Information, Head Office, and Major Competitors

Table 75. Connexity, Inc. Major Business

Table 76. Connexity, Inc. Programmatic Advertising Platform Product and Solutions

Table 77. Connexity, Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 78. Centro, Inc. Corporate Information, Head Office, and Major Competitors

Table 79. Centro, Inc. Major Business

Table 80. Centro, Inc. Programmatic Advertising Platform Product and Solutions

Table 81. Centro, Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 82. RadiumOne, Inc. Corporate Information, Head Office, and Major Competitors

Table 83. RadiumOne, Inc. Major Business

Table 84. RadiumOne, Inc. Programmatic Advertising Platform Product and Solutions

Table 85. RadiumOne, Inc. Programmatic Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019, 2020, 2021, and 2022)

Table 86. Global Programmatic Advertising Platform Revenue (USD Million) by Players (2019, 2020, 2021, and 2022)

Table 87. Global Programmatic Advertising Platform Revenue Share by Players (2019, 2020, 2021, and 2022)

Table 88. Breakdown of Programmatic Advertising Platform by Company Type (Tier 1, Tier 2 and Tier 3)

Table 89. Programmatic Advertising Platform Players Head Office, Products and Services Provided

Table 90. Programmatic Advertising Platform Mergers & Acquisitions in the Past Five Years

Table 91. Programmatic Advertising Platform New Entrants and Expansion Plans

Table 92. Global Programmatic Advertising Platform Revenue (USD Million) by Type (2017-2022)

Table 93. Global Programmatic Advertising Platform Revenue Share by Type (2017-2022)

Table 94. Global Programmatic Advertising Platform Revenue Forecast by Type (2023-2028)

Table 95. Global Programmatic Advertising Platform Revenue by Application (2017-2022)

Table 96. Global Programmatic Advertising Platform Revenue Forecast by Application (2023-2028)

Table 97. North America Programmatic Advertising Platform Revenue by Type (2017-2022) & (USD Million)

Table 98. North America Programmatic Advertising Platform Revenue by Type (2023-2028) & (USD Million)

Table 99. North America Programmatic Advertising Platform Revenue by Application (2017-2022) & (USD Million)

Table 100. North America Programmatic Advertising Platform Revenue by Application (2023-2028) & (USD Million)

Table 101. North America Programmatic Advertising Platform Revenue by Country (2017-2022) & (USD Million)

Table 102. North America Programmatic Advertising Platform Revenue by Country (2023-2028) & (USD Million)

Table 103. Europe Programmatic Advertising Platform Revenue by Type (2017-2022) & (USD Million)

Table 104. Europe Programmatic Advertising Platform Revenue by Type (2023-2028) & (USD Million)

Table 105. Europe Programmatic Advertising Platform Revenue by Application (2017-2022) & (USD Million)

Table 106. Europe Programmatic Advertising Platform Revenue by Application (2023-2028) & (USD Million)

Table 107. Europe Programmatic Advertising Platform Revenue by Country (2017-2022) & (USD Million)

Table 108. Europe Programmatic Advertising Platform Revenue by Country (2023-2028) & (USD Million)

Table 109. Asia-Pacific Programmatic Advertising Platform Revenue by Type (2017-2022) & (USD Million)

Table 110. Asia-Pacific Programmatic Advertising Platform Revenue by Type (2023-2028) & (USD Million)

Table 111. Asia-Pacific Programmatic Advertising Platform Revenue by Application (2017-2022) & (USD Million)

Table 112. Asia-Pacific Programmatic Advertising Platform Revenue by Application (2023-2028) & (USD Million)

Table 113. Asia-Pacific Programmatic Advertising Platform Revenue by Region (2017-2022) & (USD Million)

Table 114. Asia-Pacific Programmatic Advertising Platform Revenue by Region (2023-2028) & (USD Million)

Table 115. South America Programmatic Advertising Platform Revenue by Type (2017-2022) & (USD Million)

Table 116. South America Programmatic Advertising Platform Revenue by Type (2023-2028) & (USD Million)

Table 117. South America Programmatic Advertising Platform Revenue by Application (2017-2022) & (USD Million)

Table 118. South America Programmatic Advertising Platform Revenue by Application (2023-2028) & (USD Million)

Table 119. South America Programmatic Advertising Platform Revenue by Country (2017-2022) & (USD Million)

Table 120. South America Programmatic Advertising Platform Revenue by Country (2023-2028) & (USD Million)

Table 121. Middle East & Africa Programmatic Advertising Platform Revenue by Type (2017-2022) & (USD Million)

Table 122. Middle East & Africa Programmatic Advertising Platform Revenue by Type (2023-2028) & (USD Million)

Table 123. Middle East & Africa Programmatic Advertising Platform Revenue by Application (2017-2022) & (USD Million)

Table 124. Middle East & Africa Programmatic Advertising Platform Revenue by Application (2023-2028) & (USD Million)

Table 125. Middle East & Africa Programmatic Advertising Platform Revenue by Country (2017-2022) & (USD Million)

Table 126. Middle East & Africa Programmatic Advertising Platform Revenue by Country (2023-2028) & (USD Million)

List of Figures

Figure 1. Programmatic Advertising Platform Picture

Figure 2. Global Programmatic Advertising Platform Revenue Market Share by Type in 2021

Figure 3. Desktop Display

Figure 4. Desktop Video

Figure 5. Mobile Display

Figure 6. Mobile Video

Figure 7. Programmatic Advertising Platform Revenue Market Share by Application in 2021

Figure 8. Governance Picture

Figure 9. Commerical Picture

Figure 10. Others Picture

Figure 11. Global Programmatic Advertising Platform Market Size, (USD Million): 2017 VS 2021 VS 2028

Figure 12. Global Programmatic Advertising Platform Revenue and Forecast (2017-2028) & (USD Million)

Figure 13. Global Programmatic Advertising Platform Revenue Market Share by Region (2017-2028)

Figure 14. Global Programmatic Advertising Platform Revenue Market Share by Region in 2021

Figure 15. North America Programmatic Advertising Platform Revenue (USD Million) and Growth Rate (2017-2028)

Figure 16. Europe Programmatic Advertising Platform Revenue (USD Million) and Growth Rate (2017-2028)

Figure 17. Asia-Pacific Programmatic Advertising Platform Revenue (USD Million) and Growth Rate (2017-2028)

Figure 18. South America Programmatic Advertising Platform Revenue (USD Million) and Growth Rate (2017-2028)

Figure 19. Middle East and Africa Programmatic Advertising Platform Revenue (USD Million) and Growth Rate (2017-2028)

Figure 20. Programmatic Advertising Platform Market Drivers

Figure 21. Programmatic Advertising Platform Market Restraints

Figure 22. Programmatic Advertising Platform Market Trends

Figure 23. AppNexus Inc. Recent Developments and Future Plans

Figure 24. AOL Inc. (Verizon Communications Inc.) Recent Developments and Future Plans

Figure 25. Yahoo! Inc. Recent Developments and Future Plans

Figure 26. DataXu Inc. Recent Developments and Future Plans

Figure 27. Adroll.com Recent Developments and Future Plans

Figure 28. Google Inc. (Doubleclick) Recent Developments and Future Plans

Figure 29. Adobe Systems Incorporated Recent Developments and Future Plans

Figure 30. Rubicon Project Inc. Recent Developments and Future Plans

Figure 31. Rocket Fuel Inc. Recent Developments and Future Plans

Figure 32. MediaMath Inc. Recent Developments and Future Plans

Figure 33. IPONWEB Holding Limited (BidSwitch) Recent Developments and Future Plans

Figure 34. Between Digital Recent Developments and Future Plans

Figure 35. Fluct Recent Developments and Future Plans

Figure 36. Adform Recent Developments and Future Plans

Figure 37. The Trade Desk Recent Developments and Future Plans

Figure 38. Turn Inc. Recent Developments and Future Plans

Figure 39. Beeswax Recent Developments and Future Plans

Figure 40. Connexity, Inc. Recent Developments and Future Plans

Figure 41. Centro, Inc. Recent Developments and Future Plans

Figure 42. RadiumOne, Inc. Recent Developments and Future Plans

Figure 43. Global Programmatic Advertising Platform Revenue Share by Players in 2021

Figure 44. Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2021

Figure 45. Global Top 3 Players Programmatic Advertising Platform Revenue Market Share in 2021

Figure 46. Global Top 10 Players Programmatic Advertising Platform Revenue Market Share in 2021

Figure 47. Key Players Market Share Trend (Top 3 Market Share: 2020 VS 2021 VS 2022)

Figure 48. Global Programmatic Advertising Platform Revenue Share by Type in 2021

Figure 49. Global Programmatic Advertising Platform Market Share Forecast by Type (2023-2028)

Figure 50. Global Programmatic Advertising Platform Revenue Share by Application in 2021

Figure 51. Global Programmatic Advertising Platform Market Share Forecast by Application (2023-2028)

Figure 52. North America Programmatic Advertising Platform Sales Market Share by Type (2017-2028)

Figure 53. North America Programmatic Advertising Platform Sales Market Share by Application (2017-2028)

Figure 54. North America Programmatic Advertising Platform Revenue Market Share by Country (2017-2028)

Figure 55. United States Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 56. Canada Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 57. Mexico Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 58. Europe Programmatic Advertising Platform Sales Market Share by Type (2017-2028)

Figure 59. Europe Programmatic Advertising Platform Sales Market Share by Application (2017-2028)

Figure 60. Europe Programmatic Advertising Platform Revenue Market Share by Country (2017-2028)

Figure 61. Germany Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 62. France Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 63. United Kingdom Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 64. Russia Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 65. Italy Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 66. Asia-Pacific Programmatic Advertising Platform Sales Market Share by Type (2017-2028)

Figure 67. Asia-Pacific Programmatic Advertising Platform Sales Market Share by Application (2017-2028)

Figure 68. Asia-Pacific Programmatic Advertising Platform Revenue Market Share by Region (2017-2028)

Figure 69. China Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 70. Japan Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 71. South Korea Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 72. India Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 73. Southeast Asia Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 74. Australia Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 75. South America Programmatic Advertising Platform Sales Market Share by Type (2017-2028)

Figure 76. South America Programmatic Advertising Platform Sales Market Share by Application (2017-2028)

Figure 77. South America Programmatic Advertising Platform Revenue Market Share by Country (2017-2028)

Figure 78. Brazil Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 79. Argentina Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 80. Middle East and Africa Programmatic Advertising Platform Sales Market Share by Type (2017-2028)

Figure 81. Middle East and Africa Programmatic Advertising Platform Sales Market Share by Application (2017-2028)

Figure 82. Middle East and Africa Programmatic Advertising Platform Revenue Market Share by Country (2017-2028)

Figure 83. Turkey Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 84. Saudi Arabia Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 85. UAE Programmatic Advertising Platform Revenue and Growth Rate (2017-2028) & (USD Million)

Figure 86. Methodology

Figure 87. Research Process and Data Source